July 5, 2023

The Museum of Evolution at Knuthenborg Safari Park, which opened in June, has had an impressive launch and garnered substantial international attention. Nearly 100 media outlets, including major networks like CNN, CBC, and Euronews, covered the opening, reaching an audience of approximately 400 million viewers. This interest is reflected in visitor numbers, with Knuthenborg Safari Park experiencing a 28% increase in international guests compared to last year.

With its impressive collection of rare and valuable fossils, the Museum of Evolution offers a unique experience covering 300 million years of evolutionary history. Since opening, the museum has attracted substantial international interest, establishing itself as a significant destination and putting Knuthenborg Safari Park on the global map.

International visitors, in particular, have shown great interest, with Knuthenborg Safari Park experiencing a remarkable 28% increase in international guests compared to last year.

Christoffer Knuth, director of the Museum of Evolution and Knuthenborg Safari Park, is thrilled by the interest:

“We are incredibly pleased and proud of the overwhelming response to the Museum of Evolution’s opening. It’s fantastic to see how well our guests, both domestic and international, have embraced the exhibition,” says Christoffer.

Significant International Attention

The museum’s opening has also reached international media. News of the museum’s impressive collection has been covered by nearly 100 media outlets worldwide, including major networks like CNN, CBC, Euronews, and China’s national news agency XinHua News, reaching an audience of nearly 400 million globally. This exposure has certainly helped put Knuthenborg Safari Park on the world map.

Euronews describes the exhibition as offering “a unique perspective on dinosaurs' place in evolutionary history,” while CNN highlights the exhibit's inclusion of “the biggest skull ever found on Earth.”

The Torosaurus Adam and Innovative Exhibit Design

One of the museum’s main attractions is Adam, the rare, horned Torosaurus, weighing an impressive 6.5 tons. This four-legged herbivore boasts a nearly three-meter-long skull, the largest skull of any land animal ever to live.

Another standout is Big Joe, a nine-meter-long, 1.5-ton Allosaurus, a fearsome predator from the Jurassic period, 155 million years ago. Big Joe’s skeleton is the most well-preserved Allosaurus skeleton ever discovered and one of the most complete dinosaur skeletons excavated to date.

The museum’s most precious fossil is the extraordinarily rare Archaeopteryx, one of only twelve in the world. Often called the world’s most important fossil, it confirms Darwin’s theory of evolution, as it represents a creature that is half bird, half dinosaur. Previously inaccessible to the public, the Archaeopteryx fossil is now on display at the Museum of Evolution, allowing visitors to see this sensational find up close.

Beyond the incredible skeletons, visitors are also captivated by the innovative exhibition design. The millions-of-years-old creatures are brought to life in a completely new way, incorporating sound, lighting effects, and scents to provide a truly unique experience. The exhibition design was created by the renowned Berlin-based art collective TAMSCHICK MEDIA+SPACE.